What are the building blocks or pillars of doing awesome things consistently?
We have come along through many stories of evolution in the past century, every single decade, every single year from Man-Powered factories to Super-costly & celebs struck print advertising to Memes of brand related definitions in the boardrooms and now social media buzzing almost everyone.
It has been difficult to grade something good or bad on the basis of our assumptions which are directly or indirectly linked to prevailing trends and not exactly the inside stuff. Brands which are a cut above the rest have been there in the past and in fact in most cases not with the right kind of dollars to spend on ads and technology, they invested on human assets of relationship & service and delivered.
It is quite intriguing to understand what stays and what doesn’t in marketing, business or life. As everything might come with a perfect starter manifesto kicked-in but a not so relevant execution plan & results and vice versa.
As a student we get imparted with a lot of knowledge but very few of us learn about its application in the real world for example the value proposition models that are taught in business schools are rarely implemented to get the best results as most of the times there is a lack of home work.
I completely understand that the path to success cannot be scripted in a blog post as it at least wants a book from a great visionary. But the three amigos will make the message clear and easy for you to find out what’s under the hood.
Yeah, so here are the three amigos and they form a formidable team, watch out. »
“A bird inspires a photographer to display nature with the fullest potential, dangerous animals like snakes and tigers have inspired martial artists all over the world to develop few of the most lethal moves and the most common one ; some songs always inspire us to definite mood swings.”
Inspiration can be derived from any source, we just need to have the right frame of mind while observing things, as most successful businesses are inspired from the very nature of the cause or the need that they support. It is something that drives us to accelerate the paddle shafts of our lives in the worst situations and helps us in recovering from vital falls as well.
For an instance if marketing is not inspired from consumers, it fails to deliver at both ends and is considered as spam (and that sucks because you made efforts but not in the right direction).
To be in a business it is inevitable to inspire your employees with the culture, your stakeholders with a vision of long-term future and inevitably your customers with your products and services.
Practo (To DO) Stuff –
- No matter what your situation is, keep looking for something inspiring as when it reacts with your hard work, we get the best solutions ever.
- As children we always remain excited about one or the other thing but as we grow, things that inspired us become childish for rest of the world and for us. Go fetch them again, if Super-hero comics inspire you get them, if classic Disney toons get you kickin!! Go get them.
- Feed your head with some really inspirational content and because of some uber-generous people it’s easy to find, start by watching this gentlemen here.
So inspiration acts as the fuel for everything ( Journey and the Goals ) and making it all the more exciting.
“A team of 11 Maradonas or Peles cannot account for a world cup triumph even if they were the most eclectic players to sizzle the football grounds ever, Why? Because a team is a team, it is formed by different styles merging into one phenomenon.”
Our Families, All-time cool school and college gangs or colleagues at the work-place, we are surrounded by people of our community since the time we enter the world.
The process of sharing experiences becomes the best learning ground to understand some really important values of life. We recognize some teams and some kind of act as back-room heroes in shaping our story, so it’s never really about you but about them.
Talking about business and marketing, nurturing a community is the best way to let your message free flow and also the feedback to free flow, knowing where your customers are is just the start but understanding the reason for their prevalence at a particular place is rather important aspect of successful businesses.
For an example, a software firm can form developer communities not just for the heck of it but to provide them with a platform to work upon & share ideas thus ultimately driving them with the velocity of vision to achieve a mutual end goal.
Practo (To DO) Stuff –
- Sharing and Caring was a moral science lesson in school, but this is something to follow, being part of a community we should share (selflessly) as much info as we can which can help other members.
- Listen, whether you are a leader or a follower listening to your fellas is important — Consider it a cool dealio.
- Don’t make buzz generation your prime affair, because it’s no more than fizz coming out of a soda bottle, to make your service taste well is what matters big time and creates a lasting relationship.
Love your people, It is an art in itself and it takes time to perfect and you can learn it from someone like Gary Vaynerchuk.
“Bone chilling cold, no Starbucks or Dominos, no Facebook or Twitter and places where air with oxygen is considered an oxymoron are the ones where you get the coolest heads(The Monks) on earth when it comes to peace of mind, Why is it so? They almost have nothing tangible but are satisfied and happier than most of us, they have attained intellect and they know it is greater than knowledge.”
Now don’t for a second think that the only way to attain such state is to meditate single-legedly, It is rather simple or not that simple.
This is how to get on with it – It’s nothing like wrestling a Guerrilla in your mind, Just try doing some extra bit of work while your mind intakes knowledge, start questioning the input and think about the application of output and you are getting closer.
This is the reason why the world today has millions of engineers but just a few handful who create path-breaking inventions, millions of doctors but just a few standout with lifesaving work. You can see the difference easily now, dig deeper inside yourself and try to touch base with your inner self.
Marketers can get to the crux of things so easily for there clients, solving a strategic question would become simpler as we can lock up a lot of clues in our mind’s library if we achieve such state of mind.
Practo (To DO) Stuff –
- Make five new buddies (How, Why, When, What,Who) on every project as they will make you hit the final mile.
- Think beyond your computer desk, go out and make your body rejuvenated as this will make your work more efficient.
- Do a good deed a day, In my opinion nothing can’t be more fulfilling then helping someone who is in a need.
So it’s kind of recipe with some definite proportions of all the three amigos which makes it awesome, while wrapping up I’d like to hear your thoughts on the same, as always comment section is all yours.
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