Akash Sharma

The Journey From Information to Persuasion

In Out Of The Box on March 10, 2010 at 5:57 pm

What keeps you thinking about different things? What is it that makes some things interesting and some not so interesting?

It is information and “Information is not Knowledge” ~ Albert Einstein

Yes quite rightly said from one of the best Techy rock star thinkers, Information is not knowledge and you can’t persuade someone with your knowledge. It seems quite simplistic here but in our mind it is a traverse journey because this gets polished every single day.

Since ages the outflow of information has incited conversations which further on give rise to relationships, spiritual beliefs, traditions and almost everything. What we think, talk or mingle is an outcome of different chunks of information from absolutely different origins. Some chunks keep on upgrading as the time passes by and some remain the same, for instance “Once upon a time”, this is nothing more than a sentence which acts as a starter in most of the stories which we have read in our childhood, we still perceive it as we did it earlier.

Let me take you through this journey in a common- sensical way -

Getting Informed – The way we take information into our minds is an evolving process which is affected by a lot of factors.

In today’s world when stats from Facebook are more useful in comparison to the stats from a government agency.

Three most viable sources from which you receive information are -

- People with influence and command, The offline and online Influencers aka rocks tars of whatever they do, they have the experience and thus cultivate some fabulous insights.

- Big brands which offer different products and services, Earlier it were ads which did it for companies big time, now the ratio has shifted quite a lot for example we know a lot about apple from the awe-inspiring Steve Jobs, or we have learned a lot about Zappos from the team cultivator Tony Hsieh.

- Our Peers, as we trust on many of our special friends and try what they learn, because we are curious to know what they are doing.

Maturity to Knowledge

When your information starts getting categorized about a particular topic, you are on the path of becoming knowledgeable. Being knowledgeable does not means reading some books on a particular topic; it is a complete process which involves polishing what you have gained as information with thoughtful conversations with other people, trying what you have learnt practically and getting to an outcome.

The Persuasion Factor-

Finally we have reached a stage where we know what we are talking about and we start sharing that knowledge to make lives better, how—I’ll make the connection – for example, lets take a twitter feed people share different information about interesting things, but there are certain percentage of tweets which are linked to what a user is good at or what he/she might be working on and they directly or indirectly persuade people to click on the information shared and spread it further on, so whether you present, give an interview or sell something you are persuading someone.

Precisely it’s about making things easier for others, telling them how to tackle the problems which would come along in their journey. The psychology behind this generosity of persuasion is the increased level of confidence after assisting someone and knowing that the acquired knowledge is worth something as it helped someone.

5 Quick tips to help you tackle information in a better manner  –

Try to consume information through different channels – Listen to blogs, podcasts, videos, some really cool ads, daily newspapers, the basic reason is to get not to monotonous and ending up bored with stuff you had decided to know about.

Ask Questions for Self Assessment – Keep on asking questions like why am I reading or watching something? How would this piece of information help out in the future? Remember Q&As  at the end of every exercise in our childhood, why not check what you have learned from a YouTube video or a podcast from someone like Mitch Joel.

Implement Stuff Regularly – It stems from the fact that practical practice makes a man perfect, #modernproverbs, From the simplest of the things which we learn lets take words which we learn in building a good vocabulary , Try an implementing words in your daily conversations and one fine day you find them embraced in your language.

Be Open to New Ideas – It’s not an axiom but it’s not widely accepted either, We should not think that we know it all as anyone can open doors to a better way of doing things, don’t you get surprised when your junior colleague tells you something which never got in your mind.

While concluding I must say don’t be to harsh on yourself to get information it would become a pain, Try consuming some funny and refreshing doses of content as well without the analysis and just to be happy. This was my mind-map.

What are your thoughts on an information pattern? Do you frequently get overloaded with it?

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  1. Akash, Thanks. thought provoking. Knowledge is a funny thing. Without application it will only cause boredom or frustration. To me, I liken the information pattern to being a sponge. We can only take in so much before we are saturated. When we go out and give ourselves away, we are then able to absorb more knowledge. Action is the key to continuing the loop.

  2. True David,information is meant to be shared.I think that’s one way to gain it as well.I have experienced this in school and now learning this in real life as well.
    Thanks for dropping by friend, your comments add a meaningful insight to the posts.

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