Understanding The P2P Business Model

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Throughout the social sphere we get insights, statistical data which keeps us updated on the B2B and B2C know how, But most of us underestimate the core of all these things.

At the core lies a simple creature called human and his conversations. So it’s not rocket science but still it’s nowhere near bathroom singing either, the core of B2B and B2C structuring lies in the fact that whether firms communicate with firms or firms communicate with consumers, people are involved in all these conversations.

As the new interactive media has given us the chance to understand these conversations why not learn more and more about them,for that we need to understand how a conversation starts, which direction does it choose to move on?,what are the factors that make it good or bad for a brand?

I got through this idea on Jeremiah Owyang’s blog who is one of the social web’s rock stars when it comes to in-depth knowledge and its implementation.We had a small conversation on how support can become social and then Jeremiah called it much of a P2P support.

Since then I was analyzing how can we understand and integrate the P2P model in businesses.

Here is my take on how we can get on with some very important parts of the businesses today -

Production:

On the production front, the usual scene which you can imagine is some exhausted workers doing the same thing again and again with some crappy machines,Now imagine for a second these are the people who can easily become creativist because they do stuff daily they have all the ideas revolving around them but they are still forced to consume what the manager says and you get an average product.

In a P2P model I don’t think there would be a better channel then the one between your production guys and consumers when it comes to talking about a product and innovating something much valuable out of it. So educate them about the social tools and how they can make use of the social channels to give response to any kind of queries from consumers.

Sales:

Are you one of those people who think of a man with a tie and a briefcase after hearing about sales? ah…..come out of that mindset if you have that kind of thoughts, I have heard people saying that sales persons do not have a heart? that’s kind of amusing isn’t it as today if you don’t listen to the consumer you get ass kicked.

So when sales get into the P2P model it becomes easier for sales representatives to find out what are the customer’s needs and what kind of benefits provided would make him by the product.

Human Resource:

I have heard this notion before like a million times that sweet sounding people who hire employees suiting a set criteria work in the HR department, the problem here is that companies also think the same way.

But the HR people play a very important role in a company because they get the right people to work, so it’s very important for them to be socially connected with the thought leaders in their stream to get insights on what profile suits what kind of person and that’s what you call recruiting in proper sense not hiring. This is just one part of what HRs can really do in a firm, they can educate people everyday about the ethics which they should be using to have a personal brand within the enterprise and outside.

Marketing:

Hey now that’s my department !! I think the most evolved part of the business when it comes to being socially active is marketing but still many marketers think of it as just another advertising platform to get there message heard to a bigger audience, but we have to keep in mind that people don’t like messages no matter how they come.They want conversations which can only happen if you have got some value in the product or service which you are offering.

So P2P model should act between marketers and consumers plus marketers and employees as they know how something should be designed with the best user experience ever.

So is this P2P business model really worth considering? What are the barriers which would be faced while implementing it?Would reputation management become a bigger problem if employees are socially connected?

Image Credit: Techfreep

Linchpin: Another Remarkableizer From Seth Godin

Have you read any books from Seth Godin? If not you have missed some great ideas to be poured in your mind.

I have just read The Purple Cow and The Big Moo and they have changed the way I think about  marketing.

Some people say he is the ultimate entrepreneur of the information age, some call him the idea diffusion agent, I called him one of the wonder guys of marketing 2.0 some time back.

As far as I knew being remarkable meant to be insanely great or having the Wow factor within but as Seth says remarkable is anything that is worth making a remark about.

I have not read LINCHPIN yet but it should be at my doorstep within a few days,But I could not resist the feeling of sharing the reviews the book has received in the past few days.

The remarks have been really insightful as they were made by some of the best known guys in the world of marketing and branding today.

LINCHPIN: TEN QUESTIONS FOR SETH GODIN @GapingVoid

The question which carries the essence of the interview done by Hugh Macleod and makes it a brilliant encounter is -

Hugh Asks: In your book, Purple Cow, your message was “Everyone’s a Marketer, now.” In All Marketers are Liars, the message was, “Everyone’s a Storyteller, now.” In Tribes, it was “Everyone’s a Leader, now.” In Linchpin, the message surprised me: “Everyone’s an Artist, now”. Tell us about your thesis.

Seth Replies: Artist doesn’t mean painter or cartoonist or playwright. Artist means someone willing to stand up, stand out and make change. In a stable environment, we worship the efficient factory. Henry Ford or even David Geffen… feed the machine, keep it running smoothly, pay as little as you can, make as much as you can. In our post-industrial world, though, factory worship is a non starter. Cheap cogs are worth what they cost, which is not much. In a changing environment, you want people who can steer, innovate, provoke, lead, connect and make things happen. That’s my thesis. This is a new revolution, and just as Marx and Smith wrote about the industrial revolution, I’m writing about ours.

Continue Reading here…….

Seth Godin talks about being a Linchpin @WebInkNow

Now this one is special as two great marketers of our times share fascination in some simple questions and answers,The questioner here is David Meerman Scott is probably the best guy to know how Marketing and PR have evolved due to the viral nature of web. As David asks what Brain wash is and how every one of us is affected by it, Seth replies how our schools, societies have become nothing more than a factory of workers without any person’s soul.

Read the full interview and watch the video here…..

Why You Probably Don’t Need to Read Seth Godin’s New Book Linchpin – Unless You Do @TheMarketersStudio

This post from David Berkowitz proves why this book is remarkable as it might not suit everybody and David has clear reasons analysing both angles

You should read it if…

• You hate your job
• You hate your life
• You just need some kind of pick me up
• You like self-help
• You will read anything that Godin writes ever

You should not read it if…

• You’re reasonably happy
• You can’t stand self-help books
• You don’t get why people are so into self-help books
• You were expecting a marketing book and not a self-help book

If you read the comments below, Seth Godin has written some fantastic words as a reply to this post.

Read the full article here….

You need to read Seth Godin’s Linchpin. Or be a cog in the machine. Your choice.@Groundswell

This post from Josh Bernoff pushes readers in his own style to get this book, am sure you have some clue from the Title, Here is one of the few paragraphs which he has taken from all over the book to convey the book’s message in Seth’s language -

The Boss’s Lie:”What I want is someone who will do what I tell them to.” “What I want is someone who works cheap.” “What I want is someone who shows up on time and doesn’t give me a hard time.” So if this is what the boss really wants, how come the stars in the company don’t follow these three rules?

Get the full insight here…..

I am eagerly waiting to get my hands on Linchpin,I am sure after reading these reviews you will also do that.

So do you think you are an artist? Can you tap your lizard brain? are you going to get this book for yourself?

Social Media + Graffiti is Equal To……?

What were you thinking when you first read the title? I’ll add both these words and share some examples with you….and thus make some meaning.

I was actually thinking the same before writing this post, I was just wondering that adding social media and graffiti together will create something insanely great.But then I realized they are almost the same if we analyze the kind of valuable thoughts which they spread, indeed they are siblings.So the idea of the post shifted completely to know more about them.

Some of the most spectacular pictures which we see come under an art called Graffiti, But still you’ll be amazed that most of the people out there consider this to be out of the art section.

Social media is considered to be the next big thing after the industrial revolution, it has its own fantastic essence which has the power to convey messages like never before.But still many companies consider this out of their main business operations as just a small, not too important activity or just call it a fad.

Hmmm…Lets see what really makes them siblings

and why both should get the right recognition…

Both are filled with Awesomeness -

The “look at me” attitude which both social media and Graffiti own is more than enough to excite people like us to embrace them and get into the vast pool of opportunities but this also comes with an added side effect that means it does not appeals to the Old school types easily who say art should be artistically subtle created by some art school trainee and marketing should be left just to the marketing department and there ads.

Both have the ability to Deliver Messages -

Whenever you look at a wall scrubbed with graffiti, you can easily get the vibe of the message which the creator has tried to convey and this happens without any technical knowledge and thus some wonderful messages are conveyed to the masses, Compare this with the typical art form, I am not saying there is nothing called message in it, but try n remember the last time when you went to an art museum and looked at a painting how long did your mind take to find out what the image is trying to say and even if you got the answer you just said ahh.. OK, That means it was nothing in to share with others.

A YouTube video from a nobody which can move a million hearts,make them learn how to dance a hashtag which can be created by anyone and easily gets different thoughts into one class,The point here is that it spreads without none of the hypothetical ability required

Anyone can try them -

Most of us have painted school’s bathroom walls in frustration, with the name of our most hated Teacher, we love to share stuff on social sites as well, from what we are thinking to what we are planning to do in the future thats what gives rise to intentional web. All this never means that bad ideas can also float in their respective memes, because in both of these special arts talent does holds the key, That is why there are millions of blogs but only a few 100 are recognized world over,you will find out many carvings on the walls but only the ones which are amazing get talked about.

As I conclude, I must say that if we are into a relationship with any of these wonderful siblings we can make a lot of things happen, so lets kick that mind-block feeling out and create something which can be relished by others as well.

What would you draw if you have a spray and a naked wall? what are your thoughts on this particular thought?

Brand Democracy: It would rock n its coming

What is it that forms a democracy? I am sure you all know the childhood definition.

For some of you the first perception for democracy is government of nations like USA, France, Germany, India, New Zealand, ….for some its just another word and their are people like me who love the mere existence of the word.Now Imagine if businesses also turn into a democratic entity where people starting from consumers, employees, prospects or fans have an equal right to speak up and share there thoughts, It would become a brand democracy.

In the simplest words Abraham Lincoln described it as -

” Democracy is government of the people, by the people, for the people. “

Now if we replace “government” by “social unit” we get a much universal meaning which can be implemented on different entities.

An amazing aspect of the rising power of owned media which consists of blogs, podcasts, tweets, videos is that Brands can easily show the authentic side of their business because before this most of the brands were thought about as money-making bots,without a heart.

Two major things which have started happening now which takes us and brands towards a democracy are given below -

Freedom of expression –

An expression means the representation of any quantity by its character or signs, So if people can represent their positive or negative feelings at just about no cost and the best part when it comes to their mind, they did that earlier as well but there is a big difference now as these messages can be conveyed to the people for whom they are meant.

Apart from the free social media tools which allow people to create stuff, Some brands have also started sharing fascination in the form of customizable products and services which has a personal impact on the consumers,do you remember  in our childhood we loved customization which some games offered such as you can change the weather, the track, the people and many other things to give it that personal touch so that you love it when you play,These days gaming has gone one step further and you can feel like a developer if you are using games designed by this guy Will Wright .

So for brands, it simply means giving their consumers the right tools to create and share information about them can work wonders and create the cult customer which Harley Davidson and Apple have and most of the others just dream to have.

Freedom of forming global associations with connections –

Now this is something which has fantastically started happening globally and yes big time.

Earlier people used to form associations which were mostly political parties, rich golf clubs and some small groups with brave people getting together fighting against a cause.So at that time if you were not in politics or you were not Richie Rich or brave enough their was no chance you get yourself into a community of people like you.But now you can find communities on anything, people who love sauces have one, people getting pierced on there censored organs have one, a community formed to support a YouTube video and there are many which you might never have heard of.

This dramatic change which has occurred due to the power of people getting united from all over the world has given the authority to people to challenge brands for any inhuman thing they do and get them talked about everywhere even for a good small gesture.

The fundamentals of these new communities are same as they were earlier but the rate at which they grow globally is amazing, Thats what one of the best guys on marketing and PR David Meerman Scott calls world wide rave.

Now Let These examples  spread some light on the topic -

Converse Brand Democracy

When it comes to advertising brands are known for  spending millions on hiring big ad agencies but Converse got this different here by engaging the people who wear their shoes into this and encouraged them to create 24-second films (not commercials) and define what is converse form them.Apart from there is a feature on there website to customize the original purchases.

Vitamin Water’s New Flavour Developed By Facebook Fans

Yes you got that right, about a million of their Facebook fans worked on it like they were a single entity with the Brand, They chose the flavor then designed the packaging and also named the product, I don’t think there can be a better example of Brand Democracy.At FreshNetworks blog they have done a case study on this, I recommend you to read it.

So lets start working towards a better tomorrow in which download and upload of brand information are both given equal relevance, Because for brands to be called brands in the future it would be very important to be in customer’s mind with the values which they represent with a social impact.

What are your thoughts on brands becoming a democracy ? will your expectations from the brand change at all?

2010: Decline of The Hype, Rise of The Organic Buzz

What comes into your mind when you think about buzz?

I am sure you are thinking about a lot of things including the most number of diggs, re-tweets, stumbles or views, but most of us have to understand that the viral instinct comes from the organic nature of something and buzz has been with us forever not because bees have been with us because people used to talk and recommend stuff to each other earlier as well,though PR agencies and advertisement firms commit guaranteed success out of any campaign whether its offline or online.

Anything which goes viral is supposed to go viral since its birth and a lot depends on the pursuit of luck which it carries with itself.

First off this topic came into my mind as throughout the year we have been listening to a noisy sounds created around social media, indeed the first video explaining the concept of social media said what’s the buzz around social media?

As we welcome 2010 we also welcome detailed analysis about everything, the implementation strategy, management model, Goals identification process and a lot of other things.

Here are 3 Quick predicted points to wrap up >>

Real Time Stuff Becomes Real –

Yes for the people who still consider tools like twitter are merely a fad, a Twitter-Search engine deal should act as an eye opener, because as the search gets social it won’t be a good strategy for any firm to miss it. I would recommend you to read this great article on Brand Republic to get this ideation intact in detail in your minds.

End of The “Social Media Guru” Era –

Throughout 2010 we had to see thousands of social media experts and the only thing most of them had in common was a huge number followers or friends, many brands committed mistakes by hiring such people which basically just new how to use the tool to drop messages as they never had the right kind of experience a vast majority of these people lacked on business ethics

Digital Meets Human In True Sense –

The basic of anything from a phone call to a text to a digg to a retweet has been human interaction; this is what holds the core of this new super interactive media and its tools.

Because anyone can easily find out like minded people and small businesses can target people of the smallest possible niche market and make it a better state for everyone but this can go either way as well if Brands start spaming there niches or sneezers and that would only mean that nobody would give a damn to listen what you are saying or selling.

While concluding I have got three questions for you to share your thoughts on.

What do you think would prevail throughout 2010 ? Whats buzz for you ? and how does it changes the way you think of a product or a Brand ?

Image Credit – Dhirendra Singh Rawat

Engaging in Social Conversations: First Few Thoughts

Conversations, conversations, Conversations……holla holla holla, our beloved social media experts do you have something else to talk about, In this post I really want to focus on a few specific examples of some very common conversations and what brands can do about them.

These conversations have been there in the past as well there is nothing new about them or is it as Brian Solis and Jesse Thomas explain in their conversation prism which graphically points out the real power of the social web.

As the social sphere has already started showing some signs of saturation with some flat stats coming up over the past few months what we really need to focus on is what to with them, if as a brand you have no idea about what to do with them then there is no point getting into a conversation first up.

Now, this would be a bit confusing folks as a brand the most reliable asset which you have is the commodity which you are selling and all the other much talked about stuff plays a supporting role.

The real power of social media lies in the fact that conversations can be dealt with not by just getting into the message and saying me too but by evangelizing the product or the service on the basis of these conversations regularly.

Given below are a few examples of these conversations which happen in our daily life.

Between us and our friends –

There are a lot of brands which are involved in daily conversations between us and our friends and in most of the cases they are based on the “cool factor”, no matter it’s the latest phone in the market or the hottest car if it does not have the cool appeal it will not get talked about as you want it to be.

Brand Champs Listen, Forget about what meant to be cool in our high school in today’s world people like Brian Solis, Chris Brogan and Gary Vaynerchuk are as cool as Brad Pitt or Jude Law, the reason being that the smallest possible niche no matter where it lies in the world can be easily cited by people who want to know about it and they can easily create there on cool in it.

So brands have to understand that not everybody would say their stuff is cool but now the obvious goodie of social media that you can easily find people who want to talk about you and your stuff, So get to them learn why your product is cool for them and give them a better platform so that they can tell more people about it.

Between us and our parents –

Lets take this one as a one-sided conversation, when usually our parents talk to us they advice us on something right and now they have started this on the social web as well because most of them are using all these tools.

Brands Champs Listen, after you have heard of search a conversation happening the best thing to learn is that what is it in your brand that makes the parents have an essence of trust so that they can blindly tell there children about it.

If you are not in the conversation but your competition is start working on what makes them more trustworthy then you.

Between us and our bosses –

Let’s consider the two sides of this conversation, what are two most common things that happen in our office? Either we pitch in for a product or a service which you think would make the work better in some way or your Boss orders you to add something.

Brand Champs Listen, when you get a chance to sight such a conversation and again the best thing you can do is to learn what sort of faith the employee should have in your brand and what sort of belief the boss should have in your brand to recommend it in each case.

So it’s quite clear it’s not about getting in to the conversation and saying thank you or sorry it’s about understanding it to the core and changing your commodity to some extent and believe me you can’t travel the distance from commodity to a brand easily you have to engineer your product and conversations will help to a great extent in doing that.

I have just mentioned 3 of these above but there are millions of them happening out there and now don’t tell me you can’t measure the strength of so many conversations, When David Berkowitz has 100 ways to do that only a few out of these can make it work for you.

Please share your thoughts on what else can we do with conversations and make them work mutually.

4 Gears Of The Social Media Supercar

Have you ever got a chance to drive a supercar? If yes you have had one of the best experiences you will ever have in your life.

Now imagine and co-relate what is the most common thing between social media and a supercar, See most of these dazzling cars have 2 seats same goes with Social media as here no matter what you are a brand or an offline/online influencer when you engage with people you have to do it individually so you are the driver of this supercar and the other guy is the co-seater.

Its simple if you are a good driver and don’t give bumps in the ride, you will get recognized for your skills very soon as your partners would spread the word for you, This is the nature of social media as well as if you are adding value by what you share, your personal brand has to spread further.

Hey we are talking about supercars right, am sure most of you have your own favorites so before going for a ride you need to make sure that you have chosen the car which suits you the best, here a few suggestions Porsche aka Twitter, Lamborghini aka LinkedIn, Ferrari aka Facebook, Bugatti aka Digg, Aston Martin aka StumbleUpon and the list goes on and if you have super rich knowledge you can drive more than 1 car.

Its very important to understand which social media channel would work out the best for your brand and that can be decided your approach towards people if you prefer a traditional way of talking LinkedIn makes it for you,if you have an attitude of a blogger its a major possibility that you choose twitter.

Whatever you drive make sure you understand this -

“It takes 8,460 bolts to assemble an automobile, and one nut to scatter it all over the road.”  ~Author Unknown

Just one important lesson out of this no big deal, you have to be consistent in your performance.

So we got into the social media supercar and we are listening an awesome sound of the viral buzz created around it, lets get on with the gears and cruise through.

• 1st Gear »

This has to be one of the best things in social media in the first gear it gives you a chance to trace your niche as what is that you really want to do with it, do you want to measure social analytics thus your influence, do you want to make friends, do you want to become a social media rock star or you just want to be a student of a particular subject and gather and share information on that.

The first gear is noisy as you would receive advice from a lot of people on what to do with social media but you need to follow your heart and then listen to people who really make sense.

• 2nd Gear »

Now as you have chosen what do to try your best to get yourself fully loaded with knowledge from sources which you feel trustworthy from your heart,Read blogs not specifically from your niche but of your mindset as in if you are a marketing guy you can get great ideas from a Food or a wine blog.

• 3rd Gear »

In the third gear you are at a stage where in you have all the knowledge required to create stuff for your community here am talking about things like blogs, podcasts, presentations which can easily add value to your relationship with the people you are networking.

• 4th Gear »

Now you are well aware of what you are doing and its fun driving now, But whats the most important thing to get this fun going? its consistency in everything which you do in the world of social media yes everything, the things which you learn, share and create should be consistent and representing your personality as you established it from the starting.

When we have talked about the acceleration here we have to understand the fact that there will be circumstances where you have to slow down a bit and thus get back to second or third gear and its almost the same for social media as well because you have to go back to learn and to understand what other people in your community are talking about no matter how good you are at creating stuff.

So for most of you who still have not tasted a supercar drive try social media and you would love it once you try to relate them.

Paranormal Activity: A Remarkable Marketing Success

What happens when you sleep?

I am sure this question gets you in the thinking mode for a while, you get some bad and good thoughts, but once you go down you see.

Paranormal Activity

 

 

 

 

 

 

That gets all the good feelings apart and just makes you think of spooky things, and that’s what the movie guys wanted, from the very start of the movie they established something in your mind which they successfully maintained throughout the movie.

This Low budget US Horror movie just made from $15,000 has in just about no time grabbed more then $65m making a super return on investment.

 

 

 

 

Now the main thing to be noticed is that what made it such a big hit, its not having the top stars, no special effects {as everything seems to be so real on the Tri-Pod Camera}, It succeeded because of 2 things –

Firstly, the people who have made it just wanted to make a horror movie and that’s what they did had there focus on one single thing that’s to create awesome thrill throughout the movie and that’s what makes it remarkable. It was made by Oren Peli, an Israeli-born videogame designer with no formal film training, who shot it in a week in 2006.

Imagine it took just about a week’s time that’s it to make it one of the most profitable movies on Box-Office ever.

See what you can easily figure out is that it was worth a remark about in so many different aspects the budget, the actors, the team behind it, the movie creation style and this list goes on even if you have seen the trailers of this movie.

Secondly, As it was a low cost movie the marketing was one of the most important part, though the movie says a lot about itself but still there was room to create buzz among people. For the first instance they targeted audience which was either a horror loving one or the one which admires new stuff and they knew it that if they are able to convince them then they don’t need to spread a lot on advertising.

As these people would then act like sneezers and spread the word for further.

The Simple Marketing Plan –

It started its campaign by screening film festivals such as Screamfest and Slamdances and was able to impress critics and the admirers included Steven Spielberg who took a copy of the DVD the moment he saw it, he admits that after watching it he had a feeling that his bathroom door opened itself.

The next step was to get to the audience with a bang, which they easily achieved by exploiting the brilliant power of web to create an awesome word of mouth situation for the film. The use of sites like Facebook, Twitter and most importantly Digg that’s where I saw it for the first time and simply recognized the impact it had on the regular Diggers.

They used the thrive of evangelism, as most of the decisions on the internet today are made by social suggestions if you have some thing really good to share it would spread on its own.

The lesson which we get from this story is to concentrate on our product or service to one focus point that is what makes it a remarkable one, plus its not necessary to spread millions on advertising anymore as people who love your product or service  will act as live loyal banners themselves.

Oh..I forgot to mention one more lesson, Don’t watch it alone

How Your Ads Can Make People Say WoW ?

What do you think of advertisements in the digital age? Do they have any kind of impact on your mind as in the way you look at the products and services being promoted?

One thing is given that now people don’t have the time to look at most of these advertisements because they are coming from everywhere they come as texts, spam mails, interrupting your favorite TV shows and a lot of other places and as most of you don’t have time, you don’t care and simply ignore these messages.

But still there are some ads which make you think for a moment and ask you to say WOW!, here I am talking about some Jaw Dropping{not as much as the above image} and creative advertisements which have a superb appeal and work out even today. What is it that you can learn from these ads for making yours better.

These ads are remarkable in both verbal and visual appeal, A gentle man named Confucius might explain this to you better in the below given quote and I would get on to this later in the post.

“A picture is worth 1,000 words “

I have got a list of 5 surefire ways which back these ads and explain what can be changed in your ads to get the same result –

• Spread a Social Message -

Its been proven that people buy benefits from you not your products or services, So in your ads don’t hesitate to freely express the social benefit which you are giving  and the biggest example of that is going to be the world’s biggest cellphone provider Nokia, it has a simple tagline ” Connecting People ” or tell me what else a cell phone does.

• Play With Words -

When you are in the initial stage of designing an ad there are a lot of words which pop up in your mind suiting your visual but you are not able to place them and you end up with a drought of the right words, What are you going to do in such a case ? Try doing this, Invent words which sound awesome and express the meaning of the ad in the best possible manner as Fabuttractive and Superfect represent the new Mercedes Benz E-class Coupe.

• Creative Animation Works -

Yep getting exotic animated characters in your ads is a good idea as these virtualized creatures can easily represent the poster child of your product or service. Believe me they work better then celebrities most of the times, Remember the Zozoo campaign from Vodafone it became viral to such an extent that it easily topped the Adage’s viral video chart ahead of brands like Nike, Frito- Lay, Coca-Cola and T-Mobile.

• Getting The Verbal/Visual Combo -

Now going back to what Confucius said above lets get into the basics of it, the verbal part means what are you trying to say with your ad, the visual part means how you are doing it. Its simple to understand isn’t it but what you need to make sure while figuring them out is that both of them should always embrace each others characteristics, so its unlikely to see a women in ads of Marlboro and Dodge because the verbal of there products is hardcore masculine stuff, women just won’t fit in.

• Don’t Confuse Them -

When you are trying to position your brand using an ad campaign make sure you are not carried away from your niche as in from your ads people should easily connect to your products for eg. Disney which makes some specific words like fantasy, dreams etc.  so common in its ads that most of the people imagine these words as they just belong to Disney, So the point to be noted is that there ads are not common but they don’t forget the niche of the message which they want to spread, thus they don’t confuse people with their ads.

Now did you notice what’s the message behind the points given above, It is to innovate and make people think just a little bit as more than that would make them sleep. So go out there don’t just focus on the making part of your business, sit with your marketing team and design a remarkable ad.

Brands Create Slogans or Slogans Create Brands

Have you ever thought of a brand without a slogan? Or say what comes in your mind when you think of a brand is it the product or the service which the brand offers, is it the celebrity who endorses it or is it the unique slogan…

I am sure it’s the slogan because there are many brands with almost the same product, the most simplest and the exquisite thing which separates these brands apart and creates a picture in your mind is the slogan.

Every Organization is built on an idea which is a product or a service, now slogans act as careers to that particular idea and help the ” sneezers ” the people who love using them, spread it further to their peers, now when you think of authors of books like The Tipping Point, Purple Cow, and The Art of the Start without spending billions in advertising they became best sellers, answer is simple all these books had a particularly different slogan so whenever people think about these books they have that idea in mind.

Now lets analyze what’s behind the tactical slogan strategy of three of the biggest brands in the world,with some all time best examples.

Coca- Cola –

What is Coke, it’s a simple beverage product which sells as a refreshing agent, they have a target audience like everyone has and they mostly focus on the young generation and the baby boomers, now they have to sound cool to be a Brand among the Gen Y and they should have some substance when they appeal to the latter .They do the same with their superb slogans which spread like crazy.

Check out the below given all time best slogans

Live on the Coke Side of Life

Open Happiness

Coca-Cola … makes good things taste better

How about a Coke?

McDonald’s -

Since it was started the people whom it has been targeting have been the people who are hungry want something different from their daily house diet and should be affordable, so to be brief they need value for their money. As the food has variable tastes they have variable slogans which along with some cool pictures excite your appetite for having it.

Have a look at some of their slogans which you may love

i’m lovin’ it

Have You Had Your Break Today?

Double double cheese cheese burger burger please please

Did Somebody Say (for the slogan, “Did Somebody Say McDonald’s?”)

IBM -

Being an IT brand they have a very geeky target audience though a lot of other people buy their products but these geeks account for most of their word of mouth marketing. So there slogans are simple have a technical meaning appealing to all the people who love their products at the same time by having an ambush meaning in their slogans they target their competitors as well, you would notice this in there slogans given below.

All these slogans are some cool IBMers -

When are stock is overvalued ; We do something about it !

Not so Big; Not so Blue; Still IBM

At IBM, We waste more talent than most companies ever have!

Hey, Remember Us ?

Now I am sure you have a question in your mind, Why most of the blogs you have  seen [even mine] don’t have slogans because they simply don’t require them as the idea of a blog is in its title, for example check these Damn, I wish I’d Thought Of That! and Copyblogger , though opposite in there lengths they have something in common the idea both have an eccentric idea that tells everything about them.

Thus Slogans are some sure fire lines which make it for the brand, Please tell me more about slogans which you think have a branding power in them.